SEO & Content Strategy · B2B SaaS

Content that doesn’t get seen doesn’t exist.

I’m Akshay – I work with B2B SaaS teams whose content exists but doesn’t get found. No backlinks. No publishing sprints. Just research-led content that ranks on Google and gets cited in AI answers.

How I think about content

It started with a simple question. Does any of this actually matter to someone?

For a while, it seemed like it did. Then a couple of Google updates took most of it away.

Since then, I’ve approached content differently. That said, less about producing more, more about understanding what deserves to exist in the first place.

That’s most of what I do now.

→ More About me here

What I do

Most teams don’t need more content. They need fewer, better decisions around it. Especially when you’re trying to grow through organic search and every piece competes with what’s already ranking.

Area	What it actually involves
SEO Blog Writing	Long-form SaaS content built on search intent, SERP gaps, and funnel stage.
Content Strategy	Topic clusters and BOFU planning mapped to what your buyer is deciding, so content compounds over time.
AI Search Optimization	Structured to surface in ChatGPT, Perplexity, and AI overviews.

Process – How I work

Briefs often start with what someone wants to say. I start with what already exists.

1. Research before anything

I look at competing pages: authority, word count, intent, and whether there’s actually a gap worth writing into. If there isn’t, you’ll know before spending money discovering it.

2. Intent mapping

Someone exploring a problem reads differently from someone comparing tools before a demo. That distinction shapes everything. Most content skips this question entirely.

3. Draft built for two audiences

Content that genuinely answers the decision someone is making earns attention from both. That’s what gets picked up by AI overviews. That’s what holds rankings when updates happen.

4. Deliver and iterate

Once it’s live, organic traffic data and ranking shifts tell you what to adjust. Some pieces improve with a structural refresh. Some need rethinking from the intent level up.

What this looks like in practice

95K clicks and 5M+ impressions from content built around overlooked queries.

No aggressive link building. Just alignment with what people were already trying to figure out.

Pages appearing in AI responses where the query demands a clear, trustworthy answer.

Content that surfaces inside larger platforms

Article ranking within a broader domain, contributing to visibility on competitive study-abroad queries.

(And there are many other keywords like this ranking #1)

Several keywords ranking across gaming and utility queries, collectively driving consistent traffic.

Featured snippet for a high-intent query around fine arts colleges in India.

Contributions Include

If you’re trying to figure out why your content isn’t doing what you expected, or whether it even should be, we can talk.

No pressure to work together. Sometimes clarity alone is enough.

→ Let’s talk

Search

Social

Twitter

Rankdiet.com

Privacy Policy